DIME: Social Street Basketball App
Rhys from DIME approached us with a vision for a game-changing app in the social sports space. As a basketball enthusiast, Rhys was keen to create a digital space where the love for basketball could bring players and fans of the game together.
The challenge
The sports tech industry is highly competitive, with numerous apps vying for attention. Rhys's idea needed to stand out not just as a concept but also as a viable product that could attract investment and user engagement.
Our solution
We sprang into action to bring Rhys's vision to life by embarking on a comprehensive discovery phase to flesh out the app's potential and lay the groundwork for success. Here's what we did:
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Ideation Sessions
Brainstorming the app's core features and unique value proposition.
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Customer Journey Mapping
Outlining the user's path from discovery to regular engagement.
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User Flow Diagrams
Designing intuitive navigation and interactions within the app.
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Wireframes + Hi-Fi Designs
Crafting the visual and structural blueprint for the app, leading to the creation of high-fidelity designs that brought clarity and focus to the user experience.
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Prototype
Developing a clickable prototype to showcase the app's functionality and user interface, which became a pivotal tool in attracting investors.
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User Testing
Testing the prototype with potential users to gather feedback and refine the app's functionality and user interface.
The outcome
Our strategic approach enabled Rhys to not only refine his idea but also to secure the necessary investment to bring the app to market. The detailed user journey mapping and prototype provided a clear vision of the product, which resonated strongly with investors and potential users.
Wireframes
Prototype
What they said
The sports industry is a hugely competitive space, and in my game, it's always the 1% extras that count in the long run.
That's the fundamental difference between Kanda and other agencies.
Kanda give the one-percenters and take the time to understand your business and your consumers. They made the effort to understand the core elements of my business, allowing them to shape a strategy for my online presence and how my consumers interact during the complete lifecycle.
Media courtesy of Dime Street Basketball. All rights reserved.
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