Brand in a Box GPT

This workflow uses ChatGPT to quickly generate a comprehensive brand identity package that includes positioning, voice, visual direction, and more. It’s perfect for startups, side projects, or any new venture that needs a strong brand foundation quickly.

How to Use This Tool

1. Copy the prompt template below
2. Paste it into ChatGPT
3. Fill in your company details in the bracketed sections
4. Run the prompt

What You’ll Get

The output will provide you with a complete brand identity package including:

• A clear positioning statement that differentiates you
• Brand name suggestions (if needed)
• Brand personality traits that inform all your communications
• Voice guidelines for consistent messaging
• Core values that define your company culture
• Color palette recommendations with exact hex codes
• Tagline options
• Target keywords for your marketing

Example Output

Here’s what a sample output looks like:

Brand Positioning Statement

“Feather is the only project management tool designed specifically for creative freelancers that combines time tracking, invoicing and client management in a visually intuitive interface, helping you spend less time on admin and more time creating.”

Brand Name Options

1. Feather - Suggests lightness, ease, and flexibility. Implies your work will be “light as a feather.”
2. Wingspan - Evokes the idea of coverage, protection, and giving freelancers the ability to soar.
3. Hummingbird - Represents efficiency, precision, and the ability to navigate complex projects with agility.

Brand Personality

• Efficient but not rushed
• Creative but structured
• Supportive but not intrusive
• Professional but friendly
• Intuitive but powerful

Brand Voice Guidelines

• Speak directly to the user using “you”
• Use active voice and present tense
• Keep sentences concise and clear
• Avoid jargon unless absolutely necessary
• Balance professionalism with conversational warmth
• Use metaphors related to creativity and flow

Core Values

1. Creative Efficiency
2. User Autonomy
3. Beautiful Functionality
4. Time Reclamation
5. Freelancer Advocacy

Color Palette

• Primary: #3A86FF (vibrant blue - trust, efficiency)
• Secondary: #FF006E (bright pink - creativity, energy)
• Accent 1: #FFBE0B (warm yellow - optimism, clarity)
• Accent 2: #8338EC (purple - premium, imagination)
• Neutral: #2B2D42 (dark blue-grey - professionalism)

Tagline Options

1. “Create more. Manage less.”
2. “Your work, beautifully organized.”
3. “The freelancer’s secret weapon.”

Tips for Best Results

• Be specific about your target audience
• Include details about your unique approach or product
• Mention key competitors so GPT can position you distinctly
• Don’t rush the implementation - test these ideas with real users

After getting your results, you can ask for refinements like:

• “Can you adjust the color palette to be more [warm/cool/professional/playful]?”
• “Could you refine the voice guidelines for social media specifically?”
• “How would this brand identity translate to a logo concept?”